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Author: Kelly, Dennis
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Kelly, Dennis |
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Education as a Case for Beer Tax USA Today, December 2, 1992, LIFE; Pg. 6D Cohort(s): NLSY79 Publisher: USA Today Keyword(s): Alcohol Use; College Dropouts; College Graduates; Colleges; Taxes Permission to reprint the abstract has not been received from the publisher. The Duke University study, not yet published but still brewing, looked at graduation rates for kids leaving high school in 1982, comparing those to state beer taxes. It found that the portion of kids graduating from college rose from 15% to nearly 21% when the beer tax jumped from 10 cents to $ 1 a case - about 4 cents a can. That's even when you control for other factors such as parents' education and drinking habits and family income. Study author Michael Moore, Duke's Fuqua School of Business, says higher prices reduce consumption. ''If you make drinking more expensive, they're drinking less,'' and possibly studying more, Moore says. ''Or perhaps not getting killed in car accidents or arrested or pregnant." Moore and co-author Philip Cook based findings on 1,904 students tracked in the National Longitudinal Survey of Youth at Ohio State University. Jeff Becker of the Beer Institute in Washington, D.C., says he has not seen the study but questions it sharply. He says that increased taxes could reduce consumption, but that it's a ''large leap of faith'' to suggest reduced consumption improves college graduation chances. Moore says the study suggests that a higher beer tax could mean another 170,000 students graduating from college each year. And could that provide a reason for President-elect Bill Clinton to raise the sin tax on beer?''I'd be glad to talk to him about it if he was interested.'' Warning in plain sight Warning students about the danger of alcohol works better if you put the warnings where the students will see them. To Michael Kalsher, assistant professor of psychology at Rensselaer Polytechnic Institute, Troy, N.Y., that means putting posters over urinals or on the backs of toilet stall doors. The warning labels on beer bottles now are sideways and hard to read - and targeted to pregnant women. A teamheaded by Kalsher targeted males by putting posters in fraternity restrooms, and included information that spoke to male concerns, like reduced sexual performance and liabilities in lawsuits. The experiment increased knowledge of alcohol-related facts, and could offer clues to people trying to market anti-alcohol messages. |
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Bibliography Citation
Kelly, Dennis. "Education as a Case for Beer Tax." USA Today, December 2, 1992, LIFE; Pg. 6D. |