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Title: Fast Food Advertising on Television and Its Influence on Childhood Obesity
Resulting in 1 citation.
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Chou, Shin-Yi Rashad, Inas Grossman, Michael |
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Fast Food Advertising on Television and Its Influence on Childhood Obesity Presented: Atlanta, GA, Twenty-Sixth Annual APPAM Research Conference, "Creating and Using Evidence in Public Policy Analysis and Management", October 2004 Cohort(s): Children of the NLSY79, NLSY97 Publisher: Association for Public Policy Analysis and Management (APPAM) Keyword(s): Body Mass Index (BMI); Child Health; Nutritional Status/Nutrition/Consumption Behaviors; Obesity; Television Viewing; Weight Permission to reprint the abstract has not been received from the publisher. Childhood obesity around the world, and particularly in the United States, is an escalating problem that is especially detrimental as its effects carry on into adulthood. Finding the causes for childhood obesity is key in its prevention. In this paper we employ two panel data sets, the National Longitudinal Survey of Youth 1997, and the Mother-Child National Longitudinal Survey of Youth 1979, to estimate the effects of fast food advertising on overweight in children and adolescents....Limiting fast food advertising on television might be drastic, but knowing what effect it has on childhood obesity in the first place is an important step in knowing what could be done to prevent it. The Federal Communications Commission and the Federal Trade Commission, pressed by ACT (Action for Children's Television) in the past has made attempts to limit commercials during hours of children's programming yet faced angry opposition by candy, cereal, toy, and advertising industries (Krasnow et al. 1982). Parental control might thus be more effective. Preliminary results in this paper show that fast food advertising can possibly affect children's and adolescents' body mass indexes and probabilities of being overweight, particularly for adolescent females. |
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Bibliography Citation
Chou, Shin-Yi, Inas Rashad and Michael Grossman. "Fast Food Advertising on Television and Its Influence on Childhood Obesity." Presented: Atlanta, GA, Twenty-Sixth Annual APPAM Research Conference, "Creating and Using Evidence in Public Policy Analysis and Management", October 2004. |